How well do UK adults understand medicine pictograms?

• In: Pharmacy Information Section - Session Short Oral Presentations on Thursday, 8 September 2005, 9:00-12:00
• At: Cairo (Egypt) (2005)
• Type: Presentations + Posters
• By: KNAPP, Peter (University of Leeds, School of Healthcare, Leeds, United Kingdom)
• Co-author(s): Raynor, Theo (University of Leeds, Leeds, United Kingdom)
  Jebar (University of Leeds, Leeds, United Kingdom)
  Price (University of Leeds, Leeds, United Kingdom)
  
• Abstract:

  Patients’ ability to understand information about medicines is crucial for safety and effectiveness. Rates of illiteracy mean that written information alone cannot meet patients’ needs. Medicine pictograms are an alternative, but may be culturally sensitive. Previous testing has used large pictograms which are impractical for conventional

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