What skills and messages do pharmacists need for mass communication?

• In: D15 - Pharmacists and mass communication - A job that needs to be done continuously on Thursday, 8 September 2011, 09:00-12:00
• At: Hyderabad (India) (2011)
• Type: Presentation
• By: HUGMAN, Bruce (Uppsala Monitoring Centre, Uppsala, Sweden)
• Abstract:

  This presentation will examine the areas in which healthcare communication is failing to address major issues of patient safety and the enormous potential role of pharmacists in contributing to improvement. Some proposals will be offered as to how the profession might communicate more effectively with patients and mass audiences.

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