The development of the promotion of remedies in Czech lands in 19th and 20th century

• In: H5 - Working Group History of Pharmacy (part 2) on Thursday, 2 September 2010, 14:00-17:00
• At: Lisbon (Portugal) (2010)
• Type: Presentation
• By: VRANOVA, Vilma (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
• Co-author(s): Rusek, Vaclav (Czech Pharmaceutical Museum in Kuks, Faculty of Pharmacy, Charles University, Hradec Kralove, Czech Republic)
  
• Abstract:

  Background information: Advertisement is a very old sales tool. The aim of this study was to investigate its development from the 19th to the mid-20th century in Czech lands. Legal framework of the promotion of remedies was also investigated. Methods: A survey of Czech pharmaceutical and medical journals from the 19th to mid-20th century, a survey

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