SAPS-085 - Evaluating the effectiveness of the ‘Think Pharmacy First’ Campaign in the UK: Public awareness, engagement, and challenges in enhancing community pharmacy utilization

• At: Copenhagen (Denmark) (2025)
• Type: Poster
• Poster code: SAPS-085
• By: TAVASSOLI, Elham (Manchester Metropolitan University, Manchester, United Kingdom, United Kingdom)
• Co-author(s): Elham Tavassoli (Manchester Metropolitan University, Manchester, United Kingdom)
  
• Abstract:

  Introduction:
  The Think Pharmacy First campaign was introduced as part of the NHS’s Help Us, Help You initiative to encourage patients to visit community pharmacies instead of GPs or emergency services for minor ailments. The goal was to reduce strain on primary care while improving accessibility to immediate treatment for conditions such as..

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