HMS-022 - Media coverage of medicines entering the market in Finland

• At: Copenhagen (Denmark) (2025)
• Type: Poster
• Poster code: HMS-022
• By: ALAJäRVI, Lasse (University of Eastern Finland, Finland)
• Co-author(s): Lasse Alajärvi (University of Eastern Finland, Kuopio, Finland)
  Dr Noora Lindgren (Finnish Medicines Agency Fimea, Helsinki, Finland)
  Docent Leena Saastamoinen (Finnish Medicines Agency Fimea, Helsinki, Finland)
  Professor Katri Hämeen-Anttila (University of Eastern Finland, Kuopio, Finland)
  
• Abstract:

  Introduction: The media plays an important role in healthcare policymaking, shaping public opinion and perceptions, and influencing the demand and supply for medical treatments, for instance. However, existing research on media coverage of new medicines is scarce.
  Objective: This study aims to explore what kinds of new medicines receive media..

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