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Evaluation of medicinal drug promotion practices-trends in pharmaceutical marketing

  • In: CPS 6: Other - Posters
  • At: Basel (Switzerland) (2008)
  • Type: Poster
  • Poster code: CPS6-P-006
  • By: NAGAPPA, Anantha Naik (Manipal College of Pharmaceutical Sciences, Manipal, India)
  • Co-author(s): BHOMIA, RUCHIR (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
    SEXENA, KUNAL (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
    PARIKH, APOORVASENA (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
  • Abstract:

    Drug promotion is an essential activity of a pharmaceutical industry. Drug manufactureres must detail their product to prescribers and dispensers with the aim of improving the product awareness. The complexities of products and communications with prescribers pose challeges for the marketing team in the field of pharmacueticals. In order to..

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Last update 28 September 2023

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