A study on accuracy of information content in leave behind literature and brand reminder

• In: Poster presentation
• At: Buenos Aires (Argentina) (2016)
• Type: Poster
• Poster code: POS-HMIS-018
• By: LIGADE, Virendra (Manipal College of Pharmaceutical Sciences, Pharmacy Management, MANIPAL, India)
• Co-author(s): N Udupa:Pharmacy Management,Manipal College of Pharmaceutical Sciences,MANIPAL,India|Ranjit K:Pharmacy Management,Manipal College of Pharmaceutical Sciences,MANIPAL,India|Virendra SL:Pharmacy Management,Manipal College of Pharmaceutical Sciences,MANIPAL,India
  
• Abstract:

  Pharmaceutical companies spend 20-30% of their sales turnover on research and development, and for promotion and marketing. Pharmaceutical companies use Leave behind literature (LBL) and brand reminder to inform physicians about new and existing drugs available in the market. In India, pharmaceutical advertising is governed by ‘The Drugs and Magic ..

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