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DEVELOPMENT OF A METHOD FOR QUANTITATIVELY MEASURING THE DIFFICULTY OF UNDERSTANDING IN LABEL COMPREHENSION STUDY BY USING EYE TRACKING

  • In: Poster Session
  • At: Düsseldorf (Germany) (2015)
  • Type: Poster
  • By: MOCHIZUKI, Mayumi (Keio University, Faculty Of Pharmacy, Tokyo, Japan)
  • Co-author(s): Mayumi Mochizuki
  • Abstract:

    We have been performing label comprehension studies (LCS) of OTC medicines. Even if the font size and layout are changed to make information stand out, understanding cannot be improved to 100%. In addition, the use of an eye camera does not always identify the difficult sections of the text. 

    Participants were randomly assigned to group A or B.

    ..

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Last update 28 September 2023

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