Exploratory descriptive study: Consumers' perceptions of analgesic advertisements

• In: Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: SAPS-P-48
• By: TRUTER, Ilse (Nelson Mandela Metropolitan University, Drug Utilization Research Unit (DURU), Port Elizabeth, South Africa)
• Co-author(s): Asmall, T. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
  Knoesen, B.C. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
  
• Abstract:

  
  Background:
  Analgesic advertisements have the potential to influence purchase decisions and choices about analgesic use by consumers.
  Aims:
  To explore consumers’ perceptions of analgesic advertisements.
  Methods:
  Qualitative research methodology was used (a focus group of 7 participants residing in Port Elizabeth, South Africa). It was conducted as

  ..

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