Asymmetric Information and Medication Counseling: An Empirical Study on Japanese Community Pharmacy Setting

• In: Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: CPS2-P-40
• By: SAKURAI, Hidehiko (Hokkkaido Pharmaceutical University, Social Pharmacy, Otaru, Japan)
• Co-author(s): Otani, R. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Kitajima, A. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Sawaguchi, H. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Hayase, K. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Onda, M. (Osaka University of Pharmaceutical Sciences, Takatsuki, Japan)
  Nanaumi, Y. (Advance Pharma Research Office, Nara, Japan)
  Furuta, S. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Shimamori, Y. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Murakami, M. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  Hayase, Y. (Hokkkaido Pharmaceutical University, Otaru, Japan)
  
• Abstract:

  [Background]Separation of dispensing and prescribing functions, Iyaku Bunkyo, has been progressing in Japan.Although distribution of the medical services by the pharmacist is satisfied quantitatively, it is considered to be still insufficient in terms of quality. Especially professional service is unavoidable “information asymmetry”, and it is

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