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The Role of Regulation - What Does European Centralized Switching Mean and What Are the Experiences

  • In: 4J - Switching from prescription to non-prescription status: Challenges and opportunities on Monday, 8 October 2012, 12:15-13:45
  • At: Amsterdam (the Netherlands) (2012)
  • Type: Presentation
  • By: SVARCAITE, Jurate (PGEU, Professional Affairs, Brussels, Belgium)
  • Abstract:

    The market for self-medication continues to evolve, with increasing layers of complexity, and despite the economic crises remains a profitable share of overall pharma market. Innovation in the switching process and categories that are considered for switching, greater promotion of self-medication are among the factors contributing to the growth.

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Last update 28 September 2023

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