Direct-to-consumer advertising of prescription medicines – evidence from the developing world?

• In: Direct-To-Consumer Advertising (Hospital Pharmacy Section and Industrial Pharmacy Section) on Wednesday, 8 September 2004, 14:00-17:00
• At: New Orleans (USA) (2004)
• Type: Presentation
• By: GRAY, Andy (University of KwaZulu-Natal, Nelson R Mandela School of Medicine, Congella, South Africa)
• Abstract:

  Although direct-to-consumer advertising (DTCA) of prescription medicines is legal in only two industrialised countries (New Zealand and the United States), the situation in developing countries is less easily described. Developing countries with effective medicines regulatory authorities may prohibit such practices, but in many countries there is

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