User testing as a method for identifying how consumers will act on information related to over-the-counter medicines

• In: Poster presentation
• At: Buenos Aires (Argentina) (2016)
• Type: Poster
• Poster code: POS-HMIS-040
• By: TONG, Vivien (The University Of Sydney, Faculty of Pharmacy, Sydney, Australia)
• Co-author(s): Vivien Tong:Faculty of Pharmacy,The University of Sydney,Sydney,Australia|David K Raynor:School of Healthcare,University of Leeds,Leeds,United Kingdom|Parisa Aslani:Faculty of Pharmacy,The University of Sydney,Sydney,Australia
  
• Abstract:

  User testing evaluates written medicine information (WMI) usability by examining participants’ ability to find and understand points of information. User testing can also be an effective method to determine how consumers say they will act on information read on an over-the-counter (OTC) label.

  User testing of 5 diclofenac OTC labels (by 50

  ..

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