A Comparative Study of Marketing and Promotional Practices by Pharmaceutical Industry between Pakistan and Malaysia
- In: F24 - Short oral presentations of the FIP Social and Administrative Pharmacy Section on Thursday, 5 September 2013, 12:15-13:45
- At: Dublin (Ireland) (2013)
- Type: Presentations + Posters
- By: MASOOD, Imran (The Islamia University Bahawalpur, Faculty of Pharmacy and Alternative Medicines, Bahawalpur, Pakistan)
- Co-author(s): Ibrahim, Mohamed (College of Pharmacy Qatar University, Doha, Qatar)
Hassali, Ahmad (Universiti Sains Malaysia, Penang, Malaysia)
Ahmad, Mahmood (The Islamia University Bahawalpur, Bahawalpur, Pakistan) - Abstract:
Background
Physicians meet with the pharmaceutical representatives several times in a month and accept many gifts, drug samples, meals, traveling expenses to attend educational/recreational events and many other types of financial benefits i.e. payments for participating in clinical trials
Aims
The aim of the study was to evaluate the marketing .. The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 28 September 2023