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Why do some danish customers prefer the original drugs instead of cheaper drug options?

  • In: Community Pharmacy Section - Poster Session
  • At: Salvadore (Brazil) (2006)
  • Type: Poster
  • Poster code: CPS-P-036
  • By: LANDSGRAV, Lene (Vordingborg Apotek, Vordingborg, Denmark)
  • Co-author(s): Carlsen, Birgitte Egeberg (Nykøbing F. Svane Apotek, NYKØBING F., Denmark)
  • Abstract:

    The purpose of the investigation was to clarify why some customers (103) exclude the cheaper drug options offered.

    The conclusion was, more women than men; more elderly than younger customers exclude the cheaper drug option with no or little concern as to the prize difference. More customers exclude the cheaper option when it is a generic drug as ..

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Last update 28 September 2023

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