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Studying the influences of pharmaceutical marketing (Based on the Pharmacists' opinion) in Iran

  • At: 2013 FIP Congress in Dublin (Ireland)
  • Type: Poster
  • By: DIBAEI, Fatemeh (Payam noor University, Marketing / Management, Mashhad, Iran)
  • Co-author(s): Rasekh, Hamid Reza (Dept. of Pharmacoeconomics and Pharma Management, Shahid Beheshti, Tehran, Iran)
    Hosseini, Mirza Hasan (Iran Payame Noor University, Tehran, Iran)
  • Abstract:


    Background:

    Previous studies have shown the impact of pharmaceutical marketing on medicine decision makers. The following study has designed to assess the impact of pharmaceutical promotion, based on the Pharmacists' opinion, in Iran.




    Objective:

    Our objectives are as follows:
    - Recognizing the current pharmaceutical promotion to pharmacists;
    -

    ..

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Last update 4 October 2019

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