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An Evaluation of how Marketing Elements affect the Patient's Decision to purchase Medicines

  • At: 2013 FIP Congress in Dublin (Ireland)
  • Type: Poster
  • By: KURSELIS, Vytautas (Lithuanian University of Health Sciences, , Department of Drug Technology and Social Pharmacy, Kaunas, Lithuania)
  • Co-author(s): Kubiliene, Loreta (Lithuanian University of Health Sciences, Kaunas, Lithuania)
    Gerbutaviciene, R. (Lithuanian University of Health Sciences, Kaunas, Lithuania)
  • Abstract:


    Background information:

    Pharmaceutical marketing is not a well-researched topic in Lithuania. Self-care takes more and more importance in the pharmacy market. The pharmaceutical service is a part of pharmaceutical marketing affecting patients[simplequote] decisions to purchase medicines.


    Aims:

    To evaluate how marketing elements affect the

    ..

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Last update 4 October 2019

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