An Evaluation of how Marketing Elements affect the Patient's Decision to purchase Medicines
- At: 2013 FIP Congress in Dublin (Ireland)
- Type: Poster
- By: KURSELIS, Vytautas (Lithuanian University of Health Sciences, , Department of Drug Technology and Social Pharmacy, Kaunas, Lithuania)
- Co-author(s): Kubiliene, Loreta (Lithuanian University of Health Sciences, Kaunas, Lithuania)
Gerbutaviciene, R. (Lithuanian University of Health Sciences, Kaunas, Lithuania)
Pharmaceutical marketing is not a well-researched topic in Lithuania. Self-care takes more and more importance in the pharmacy market. The pharmaceutical service is a part of pharmaceutical marketing affecting patients[simplequote] decisions to purchase medicines.
To evaluate how marketing elements affect the.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.