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A Comparative Study of Marketing and Promotional Practices by Pharmaceutical Industry between Pakistan and Malaysia

  • At: 2013 FIP Congress in Dublin (Ireland)
  • Type: Presentations + Posters
  • By: MASOOD, Imran (The Islamia University Bahawalpur, Faculty of Pharmacy and Alternative Medicines, Bahawalpur, Pakistan)
  • Co-author(s): Ibrahim, Mohamed (College of Pharmacy Qatar University, Doha, Qatar)
    Hassali, Ahmad (Universiti Sains Malaysia, Penang, Malaysia)
    Ahmad, Mahmood (The Islamia University Bahawalpur, Bahawalpur, Pakistan)
  • Abstract:

    Background

    Physicians meet with the pharmaceutical representatives several times in a month and accept many gifts, drug samples, meals, traveling expenses to attend educational/recreational events and many other types of financial benefits i.e. payments for participating in clinical trials

    Aims

    The aim of the study was to evaluate the marketing ..

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Last update 4 October 2019

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