Evaluation of Drug Advertisement in Medical Journals
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Poster
- By: DANISH, Aersh (MCOPS, Manipal, India)
- Co-author(s): Joshi, G. (Manipal College of Pharmaceutical Sciences, Manipal University, Manipal, India)
Mandal, A. (Manipal College of Pharmaceutical Sciences, Manipal University, Manipal, India)
Nagappa, A. (MCOPS, Manipal, India)
Drug advertisements are aimed at promoting new or existing formulations to prescribers. In their effort to promote their products, companies usually focus on primarily making it attractive and appealing rather than providing vital prescribing classified information which is very important regarding the use of the drug storage , dose, The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.