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Marketing analysis of asthma and copd products on the pharmaceutical market in bulgaria for 2011

  • At: 2012 FIP Congress in Amsterdam (the Netherlands)
  • Type: Poster
  • By: GREKOVA, Daniela (Medical University - Plovdiv, Faculty of Pharmacy, Plovdiv, Bulgaria)
  • Co-author(s): Andreevska, K. (Medical University - Plovdiv, Plovdiv, Bulgaria)
    Petkova, V. (Medical University, Sofia, Bulgaria)
    Georgiev, S. (Medical University - Plovdiv, Plovdiv, Bulgaria)
    Madzharov, V. (Medical University - Plovdiv, Plovdiv, Bulgaria)
    Dimitrova, Z. (Medical University - Plovdiv, Plovdiv, Bulgaria)
  • Abstract:


    Introduction:

    Bulgarian market of medicinal products for treatment of asthma and COPD is still not well developed and clearly defined and that presents a real challenge.


    Objectives

    : In this study, we are going to analyze the market segment of asthma products on the pharmaceutical market in Bulgaria for 2011.
    Methods

    : Marketing analysis has been

    ..

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Last update 4 October 2019

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