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Studying the influences of pharmaceutical marketing in Iran (Based on the pharmacists opinion of pharmaceutical promotion)

  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • By: DIBAEI, Fatemeh (Payam Noor University, Management, Mashhad, Iran)
  • Abstract:


    Previous studies have shown the impact of pharmaceutical marketing on medicines decision makers. Due to the lack of related research in Iran, the following study was designed to assess the impact of pharmaceutical promotion in Iran.

    Our objectives are as follows:- Recognizing the current pharmaceutical promotion to


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Last update 4 October 2019

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