Medical Rep or Drug Dealer? The Path You'll Take! A Focus on Jordan Market
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Presentations + Posters
- By: AL-DQOUR, Hamzeh (Merck & Co., Inc., GHH, Amman, Jordan)
BackgroundPhysicians are brained washed by reps! A common paradigm usually faces researchers in the Medical reps- physicians' relationship field! While pharmaceutical companies try hardly to reach patients, struggle to provide high quality & outcome-satisfaction directed medicines, the global dynamics stress the needs for innovative therapies.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.