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Marketing strategies to increase consumer awareness of improved access to medicines in underserved populations

  • At: 2005 FIP Congress in Cairo (Egypt)
  • Type: Poster
  • By: VIVALO, John (Management Sciences for Health, Center for Pharmaceutical Management, Arlington, United States of America)
  • Abstract:

    Three models for improving access to medicines through use of private sector drug sellers have been implemented under the SEAM Program. The goal of these initiatives was to improve overall access to medicines; with access being defined as geographic accessibility, affordability, availability and acceptability of quality drug products and services. ..

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Last update 4 October 2019

FIP Congresses