Enlarging the OTC-market - challenges and opportunities for community pharmacists
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Presentation
- By: OVASKAINEN, Harri (Jyväskylän Uusi apteekki, Jyväskylä, Finland)
The OTC Market is in constant change. There are many driving forces such as: revised national pharmaceutical policies, active role of the self-medication industry, empowered customers seeking for active role and national health budget constraints. The role of the pharmaceutical associations and pharmacists varies between countries partly because.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.