Ensuring the responsible use of OTC medicines in developing countries: the influence of social media – where does the pharmacist intervene and what are the capabilities involved?
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Presentation
- By: JUAREZ-EYZAGUIRRE, José (San Marcos University, Pharmacy Technology and Pharmacy Administration, Lima, Peru)
- Co-author(s): Alvarez-Risco, A. (San Marcos University, Lima, Peru)
OTC products are seen as inofensive drugs and they recieve license for to be selled free, even with massive adds in radio and tv. It can show us it i urgent pharmacist develop a role for guide patients about choosing otc products accord their minor illness. Also, many of these products are requested by call phones and emails/chats so it means a.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.