What skills and messages do pharmacists need for mass communication?
- At: 2011 FIP Congress in Hyderabad (India)
- Type: Presentation
- By: HUGMAN, Bruce (Uppsala Monitoring Centre, Uppsala, Sweden)
This presentation will examine the areas in which healthcare communication is failing to address major issues of patient safety and the enormous potential role of pharmacists in contributing to improvement. Some proposals will be offered as to how the profession might communicate more effectively with patients and mass audiences... The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.