Auditing advertisements of medications, pharmaceuticals, cosmetics, and food supplements on the television, radio, and the internet
- At: 2005 FIP Congress in Cairo (Egypt)
- Type: Poster
- By: HWEI, Der Zen (Taiwan Drug Relief Foundation, Taipei, China Taiwan)
- Co-author(s): Lin (Taiwan Drug Relief Foundation, Taipei, China Taiwan)
Background and Purpose Advertisements containing deceitful messages are major and persistent problems in Taiwan. For the purpose of making profits, marketers promote their products by claiming exaggerated or falsified curative powers all over the mass media. The purpose of this project is to search for such illegal advertisements and report them.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.