Auditing advertisements of medications, pharmaceuticals, cosmetics, and food supplements on the television, radio, and the internet

• In: Administrative Pharmacy Section - Poster Session
• At: Cairo (Egypt) (2005)
• Type: Poster
• Poster code: APS-P-006
• By: HWEI, Der Zen (Taiwan Drug Relief Foundation, Taipei, China Taiwan)
• Co-author(s): Lin (Taiwan Drug Relief Foundation, Taipei, China Taiwan)
  
• Abstract:

  Background and Purpose Advertisements containing deceitful messages are major and persistent problems in Taiwan. For the purpose of making profits, marketers promote their products by claiming exaggerated or falsified curative powers all over the mass media. The purpose of this project is to search for such illegal advertisements and report them

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