Patient/customer provided information – The hidden opportunity of learning
- At: 2008 FIP Congress in Basel (Switzerland)
- Type: Presentation
- By: JöNSSON, Bodil (Lund University, Lund, Sweden)
- Co-author(s): Norelius, Marianne (Apoteket AB, Sweden)
The pharmacy sector continues to recognize the empowerment and the anticipation of their customers, not only through informing them via leaflets, dialogues and campaigns but also through efforts to meet them on their own arena and out of their own perspectives, questions, preconceptions and requests. Doing so demands a trust (in the customers.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.