From product orientation to patient orientation – A challenge for the profession

• In: G2 - Managing Change in Pharmacy Practice on Monday, 28 August 2006, 9:00-12:00
• At: Salvadore (Brazil) (2006)
• Type: Presentation
• By: SCHULZ, Martin (ABDA, ZAPP, Berlin, Germany)
• Abstract:

  Seen in the long term, community pharmacy practice will only survive if this ‘supply chain’ will demonstrate an added value for the benefit of both, the individual patient and the society. Taking responsibility for both, (positive) patient and pharmacoeconomic outcomes in daily practice is challenging the profession. Hence, probably the most

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