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Developing written medicine information for the consumer

  • At: 2010 FIP Congress in Lisbon (Portugal)
  • Type: Poster
  • By: HAMROSI, Kim (University of Sydney, Sydney, Australia)
  • Co-author(s): Aslani, Parisa (University of Sydney, SYDNEY, Australia)
  • Abstract:

    Written medicine information (WMI) is often designed and written without the consumer input. Thus, it isn't surprising that literature reveals consumers do not value WMI leaflets. The reasons may be poor readability and presentation, and limited consumer focus. Objectives: To determine the needs and expectations of consumers in the development

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Last update 4 October 2019

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