Design psychology approaches for the better labelling of the OTC medicines under the new pharmaceutical retailing system in Japan

• In: Pharmacy Information Posters
• At: Lisbon (Portugal) (2010)
• Type: Poster
• Poster code: PI-P-012
• By: IZUMISAWA, Megumi (College of Pharmacy, Nihon University, Tokyo, Japan)
• Co-author(s): Choi, Jeongseo (Graduate School of Engineering, Chiba University, TOKYO, Japan)
  Ko, Gui-Han (Graduate School of Engineering, Chiba University, TOKYO, Japan)
  Koyama, Shinichi (Graduate School of Engineering, Chiba University, TOKYO, Japan)
  Hibino, Haruo (Graduate School of Engineering, Chiba University, TOKYO, Japan)
  Shiragami, Makoto (College of Pharmacy, Nihon University, TOKYO, Japan)
  
• Abstract:

  OBJECTIVE: When the Pharmaceutical Affairs Law in Japan, underwent sweeping revisions in June 2009, the pharmaceutical retailing system has been likewise revised so that OTC medicines shall be sold under the entirely new regulatory framework. So, we conducted the researches on the consumers' awareness, focusing on the two chief factors, namely:

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