The development of the promotion of remedies in Czech lands in 19th and 20th century
- At: 2010 FIP Congress in Lisbon (Portugal)
- Type: Presentation
- By: VRANOVA, Vilma (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
- Co-author(s): Rusek, Vaclav (Czech Pharmaceutical Museum in Kuks, Faculty of Pharmacy, Charles University, Hradec Kralove, Czech Republic)
Background information: Advertisement is a very old sales tool. The aim of this study was to investigate its development from the 19th to the mid-20th century in Czech lands. Legal framework of the promotion of remedies was also investigated. Methods: A survey of Czech pharmaceutical and medical journals from the 19th to mid-20th century, a survey.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.