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The effect of drug advertising on use of OTC medicines: What does the research show?

  • At: 2004 FIP Congress in New Orleans (USA)
  • Type: Presentation
  • By: MINTZES, Barbara (University of British Columbia, Centre for Health Services & Policy Res., Vancouver, B.C., Canada)
  • Abstract:

    In addition to serving its commercial function as a means of stimulating product sales, advertising of over-the-counter (OTC) drugs has been described as a source of information about available treatments and a resource to support responsible self-care. The presumed outcome is improved medicine use, better quality of life and ultimately improved


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Last update 4 October 2019

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