The effect of drug advertising on use of OTC medicines: What does the research show?
- At: 2004 FIP Congress in New Orleans (USA)
- Type: Presentation
- By: MINTZES, Barbara (University of British Columbia, Centre for Health Services & Policy Res., Vancouver, B.C., Canada)
In addition to serving its commercial function as a means of stimulating product sales, advertising of over-the-counter (OTC) drugs has been described as a source of information about available treatments and a resource to support responsible self-care. The presumed outcome is improved medicine use, better quality of life and ultimately improved.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.