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The Indian pharmaceutical scenario the variability in price for branded medicine

  • At: Istanbul (Turkey) (2009)
  • Type: Poster
  • By: NAGAPPA, Anantha Naik (Manipal University, Manipal, India)
  • Co-author(s): Singh, Upendra Pratap (Manipal University, MANIPAL, India)
    Nayak, Gitesh Chandra (Manipal University, MANIPAL, India)
    Singh, Sonal (Manipal University, MANIPAL, India)
    Shastry, Shashidhara (Srinivas College of Pharmacy, MANGALORE, India)
  • Abstract:

    Background: The Indian pharmaceutical market is flooded with 70000 branded medicines. The branded medicines are avialable with variable prices with out much variability of enhanced therapeutics performance. The branded medicines are sold on marketing techniques even though they are priced higher than the generics.To highlight the impact of


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Last update 4 October 2019

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