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Using humour in advertising blotters from the collection of « Sauvegarde du patrimoine pharmaceutique »

  • At: 2009 FIP Congress in Istanbul (Turkey)
  • Type: Presentation
  • By: GRAVé, Jacques (SPP, Paris, France)
  • Abstract:

    "Sauvegarde du Patrimoine Pharmaceutique" has acquired since its inception many blotters advertising. The drug companies wanted to play down the disease in these media so that their products are better accepted by patients.

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Last update 4 October 2019

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