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Gamification - The case of DrugStars

  • At: AbuDhabi (United Arab Emirates) (2019)
  • Type: Presentation
  • By: MøLDRUP, Claus (DrugStars, Denmark)
  • Abstract:

    Unlock the secret in your medication; free donations to health charities + Meds reminder included.

    This is the Unique selling point for the direct to patients app DrugStars, that have been used by 160.000 patients in Scandinavia, and donated more than 250.000 euro to 


    So what happens on DrugStars - how have we gamified the use of medicine?



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Last update 4 October 2019

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