Case study 2: The application of the Business Model Canvas in the development of a transnational education (TNE) programme
- At: 2019 FIP Congress in AbuDhabi (United Arab Emirates)
- Type: Presentation
- By: KELLY, Helena (Royal College of Surgeons, Ireland)
Entrepreneurship is the transformation of an innovation into a sustainable enterprise that generates value. An innovation alone is of little value to the entrepreneur until it is adopted by the market. The entrepreneur therefore must make an informed decision about the viability of any new enterprise in the market and its ability to meet a demand.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.