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A COMPARISON OF TWO PHARMACEUTICAL MARKETING APPROACHES: DIRECT TO CONSUMER OR DIRECT TO PHYSICIAN

  • At: 2019 FIP Congress in AbuDhabi (United Arab Emirates)
  • Type: Poster
  • By: AKSU, Buket (Altınbaş University, Pharmaceutical Technology, Turkey)
  • Co-author(s): Jason Joseph Maro: Pharmacy, Altınbaş University, ıstanbul, Turkey
    Mohammed Kalayi: Pharmaceutical Technology, Altınbaş University, ıstanbul, Turkey
    Buket Aksu: Pharmaceutical Technology, Altınbaş University, ıstanbul, Turkey
  • Abstract:

    Background

    Pharmaceutical marketing strategies are divided into two approaches which are defined by the different target groups. Direct to consumer (DTC), means pharmaceutical companies address patients directly with their marketing communication such as advertising and promotion. Direct to Physician (DTP) means the pharmaceutical companies focus..

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Last update 4 October 2019

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