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PHARMACISTS’ PERSPECTIVE ON THE INFLUENCE OF PHARMACEUTICAL ADVERTISEMENTS ON CONSUMERS

  • At: 2019 FIP Congress in AbuDhabi (United Arab Emirates)
  • Type: Poster
  • By: MUTEMI, Auxilia (Technical University of Kenya, Directorate of Research and Knowledge Exchange, Kenya)
  • Co-author(s): Auxilia Mawia Mutemi: Technical University of Kenya, Nairobi, Kenya
    Tammary Esho: Technical University of Kenya, Nairobi, Kenya
  • Abstract:

    Background

    In Malaysia, pharmaceutical advertisements are commonly found in mainstream media. There has also been an influx of pharmaceutical products being advertised on social media e.g. health supplements. The National Pharmaceutical Regulatory Authority enforces the guidelines provided by the Ministry of Health.

    Methods

    20 community pharmacists

    ..

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Last update 21 September 2019

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