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HOW TO IMPROVE COMMUNICATION WITH PATIENTS TO OVERCOME THE INFLUENCE OF PHARMACEUTICAL MARKETING

  • At: 2019 FIP Congress in AbuDhabi (United Arab Emirates)
  • Type: Poster
  • By: HADZIBETI, Djulija (University of Montenegro, Faculty of Medicine, Pharmacy departament, Montenegro)
  • Co-author(s): Djulija Hadzibeti: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro
    Radmila Srzentic: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro
  • Abstract:

    Background

    Marketing and promotion of medicines are one of the segments of the pharmaceutical
    industry that has been in the rapid expansion of the last decade

    Methods

    The type of research is retrospective and descriptive in the search of the literature of the
    multidisciplinary spectrum. Through the various marketing elements of a pharmaceutical
    company,

    ..

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Last update 13 May 2019

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