Active ingredient or brand name? Do people know?

• At: Glasgow (Scotland) (2018)
• Type: Poster
• Poster code: POS-HMI-007
• By: ASLANI, Parisa (University of Sydney, Pharmacy)
• Co-author(s): Parisa Aslani: Pharmacy, University of Sydney, Sydney, Australia
  Vivien Tong: Pharmacy, University of Sydney, Sydney, Australia
  David K Raynor: School of Healthcare, The University of Leeds, Leeds, United Kingdom
  Diana Shipp: Australian Commission on Safety and Quality in Health Care, Sydney, Australia
  Brian Parkinson: Making Sense, Sheffield, United Kingdom
  Daniel Lalor: Pharmacy, Canberra Hospital and Health Services, Canberra, Australia
  Andrew Sobey: Pharmacy, Canberra Hospital and Health Services, Canberra, Australia
  Alice Gilbert: Pharmacy, Top End Health Service, Darwin, Australia
  Jackie Crofton: Pharmacy, Royal Darwin Hospital, Darwin, Australia
  Joanne Young: Pharmacy, The Royal Melbourne Hospital, Melbourne, Australia
  Sophie Carter: Pharmacy, University of Sydney, Sydney, Australia
  Wing Poon: Pharmacy, The University of Nottingham, Nottingham, Australia
  
• Abstract:

  Background

  To ensure medication safety, patients must be able to identify a medicine’s active ingredient. Limited research has explored the impact of dispensed prescription medicine label design on people’s understanding of active ingredient.

  Methods

  Four groups of 10 participants each user tested 3 dispensed labels for 3 different products and dose
  ..

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