Factors affecting the consumers convenience of purchasing medicines in the 4c marketing mix model

  • At: 2018 FIP Congress in Glasgow (Scotland)
  • Type: Poster
  • By: ZHAKOVA, Albina (Peoples' Friendship University of Russia, Department of Pharmaceutical Management and Economics)
  • Co-author(s): Albina Zhakova: Department of Pharmaceutical Management and Economics, Peoples' Friendship University of Russia, Moscow, Russian Federation
    Ekaterina Loskutova: Department of Pharmaceutical Management and Economics, Peoples' Friendship University of Russia, Moscow, Russian Federation
  • Abstract:

    Background

    In the current health care setting one of the priorities of community pharmacies is to increase pharmacy consumers satisfaction, leading to improved quality of pharmaceutical care and maintenance of competitiveness in community pharmacies. 

    Methods

    sociological research was conducted on the basis of 24 pharmacies of the metropolis (Moscow

    ..

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