Prints of pharmacological plants as a collector’s item to inform patients about the pharmacy

• At: Glasgow (Scotland) (2018)
• Type: Poster
• Poster code: POS-CPS-063
• By: TE BIESEBEEK, Johan (Acacia Apotheek)
• Co-author(s): Laura Holtzer: Acacia Apotheek Almelo, Almelo, Netherlands
  Willem Rauwerdink
  
• Abstract:

  Background

  The general public still has a great deal of unfamiliarity with what a pharmacy is and what a pharmacist does. There is a difference between the identity and the image of the pharmacist. In addition, we see a longing for the past, to times that seemed less frantic. Retromarketing responds to this with the revision of old brands and..

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