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Prints of pharmacological plants as a collector’s item to inform patients about the pharmacy

  • At: 2018 FIP Congress in Glasgow (Scotland)
  • Type: Poster
  • By: TE BIESEBEEK, Johan (Acacia Apotheek)
  • Co-author(s): Laura Holtzer: Acacia Apotheek Almelo, Almelo, Netherlands
    Willem Rauwerdink
  • Abstract:


    The general public still has a great deal of unfamiliarity with what a pharmacy is and what a pharmacist does. There is a difference between the identity and the image of the pharmacist. In addition, we see a longing for the past, to times that seemed less frantic. Retromarketing responds to this with the revision of old brands and..

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Last update 13 May 2019

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