Specific examples of how the pharmaceutical industry co-operates with pharmacy in optimizing therapy and outcomes

  • At: 2017 FIP Congress in Seoul (South Korea)
  • Type: Presentation
  • By: JANZON, Ulf (MSD, Policy & Communication, Täby, Sweden)
  • Co-author(s): Ulf Janzon: Policy & Communication, MSD, Stockholm, Sweden
  • Abstract:

    For the pharmaceutical industry outcome of treatment has always been important, and increasingly so in today’s value based healthcare where Real World Data are becoming more important than clinical trial data. Similarly pharmacies have since decades been advising patients in order to improve outcome and it is today at the core of the pharmacy

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