WhatsApp as a Channel for Drug Information
- At: 2016 FIP Congress in Buenos Aires (Argentina)
- Type: Poster
- By: LIMA, Viviane (Pfizer Brazil, Medical Information, São Paulo, Brazil)
- Co-author(s): Viviane Minhoto Arid Lima:|Elaine Menezes:Medical Information,Pfizer,Sao Paulo,Brazil|Sofia Gouveia:Medical Information,Pfizer,Sao Paulo,Brazil
Utilization of digital channels, social media and messaging apps for communication between customers and companies is growing considerably in many sectors. These channels may offer great potential to increase interaction between Pharmaceutical companies, healthcare professionals and patients to support responsible medicines use.
In Brazil, 85% of.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.