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Smart Labels – Technology Solutions for Patient Care

  • At: 2016 FIP Congress in Buenos Aires (Argentina)
  • Type: Poster
  • By: LIMA, Viviane (Pfizer Brazil, Medical Information, São Paulo, Brazil)
  • Co-author(s): Roopa Menon:Medical Information,Pfizer,Mumbai,India|Gudrun Hubinger:Medical Information,Pfizer,Dubai,United Arab Emirates|Rebecca Mascarenhas:Medical Information,Pfizer,Sydney,Australia|Sudeep Mavila:Medical Information,Pfizer,Sydney,Australia|Jina Shin:Medical Information,Pfizer,Seoul,Korea, Republic Of|Zhuo Wang:Medical Information,Pfizer,Beijing,China|Xuhui Wang:Medical Information,Pfizer,Beijing,China|Viviane Lima:Medical Information,Pfizer,Sao Paulo,Brazil
  • Abstract:

    An increasing number of patients/ consumers are seeking information about medicines, diseases and therapy areas on the internet. However, patients may not be receiving credible, evidence based information. Pfizer Smart Labels have bar codes on medicine packs which can be scanned by a smart phone to access accurate medical information in an easily..

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Last update 4 October 2019

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