A new relationship between the patient and health care professionals is evolving – A look at how pharmacists use social media/social networking sites to deliver services to patients/consumers
- At: 2016 FIP Congress in Buenos Aires (Argentina)
- Type: Presentation
- By: BENETOLI, Arcelio (The University of Sydney, Faculty of Pharmacy, Sydney, Australia)
- Co-author(s): Arcelio Benetoli:
Social media (SM), including Social Networking Sites (SNS), are new popular communication media, heavily used by consumers and healthcare professionals (HCPs). This presentation will address the opportunities SM affords for the provision of tailored pharmacy services to consumers, and its challenges. A case study about the provision of medicines.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.