Modern approach in creation of healthcare services
- At: 2016 FIP Congress in Buenos Aires (Argentina)
- Type: Poster
- By: BJELETIC, Jasminka (Pharmacy Belgrade, General manager, Belgrade, Serbia)
- Co-author(s): Jasminka Bjeletic:
Modern pharmacy defines its mission, vision and policy of the integrated management system and accordingly develops a strategy for achieving the general objectives.
The business specifics of health care institutions as service organizations affect the implementation of the marketing communications strategy and for each selected target market depend.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.