Educating our customers with apoteket plus – a customers loyalty programme for health and a wholesome life
- At: 2007 FIP Congress in Beijing (China)
- Type: Poster
- By: JOHANSSON, Inger (Apoteket AB, Stroemsund, Sweden)
- Co-author(s): Linnarson, Sigrun (Apoteket AB, STROEMSUND, Sweden)
Introduction: In 2004 Apoteket AB started 'Apoteket Plus' which is a customers loyalty programme for health. We want to support members to live a healthy life with our products, services, relevant information and personal advice. Apoteket Plus gives information and personal advice primarily to customers interested in taking care of themselves.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.