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Farmácias Portuguesas App: Increasing customer’s engagement with the pharmacy

  • At: 2016 FIP Congress in Buenos Aires (Argentina)
  • Type: Poster
  • By: PINTO, Joana (Associação Nacional das Farmácias, CEDIME, Lisboa, Portugal)
  • Co-author(s): Fábio Teixeira:dNF,Associação Nacional das Farmácias,Lisboa,Portugal|Inês Palmela:dNF,Associação Nacional das Farmácias,Lisboa,Portugal|Lígia Garcia:CEDIME,Associação Nacional das Farmácias,Lisboa,Portugal|Mariana Botelho:CEDIME,Associação Nacional das Farmácias,Lisboa,Portugal|Mafalda Castro:CEDIME,Associação Nacional das Farmácias,Lisboa,Portugal|Karine Ramos:dNF,Associação Nacional das Farmácias,Lisboa,Portugal|Sandra Lino:CEDIME,Associação Nacional das Farmácias,Lisboa,Portugal|Hugo Maia:dNF,Associação Nacional das Farmácias,Lisboa,Portugal
  • Abstract:

    Market trends indicate mobile communications will continue to grow with a significant role of smartphones/tablets as a tool for purchasing goods.

    In Portugal, pharmacies’ online presence is residual with no integration between online platforms and the pharmacies’ software.

    Create an App for the main operating systems, with the following: Pharmacy

    ..

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Last update 4 October 2019

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